
KBC九州朝日放送「ジモタイムズ ふるさとWish」に想夫恋が紹介されました
KBC九州朝日放送が運営するニュースマガジン「ジモタイムズ ふるさとWish」に、想夫恋総本店をご紹介いただきました。 記事では、「まちの宝」として、想夫恋の創業から70年以上にわたる歩みや店名の由来、日田の水と素材へのこだわり、焼き職人が...
Hita City, 1957. A single craftsman, Sumi Yasuchika, created yakisoba—a dish made by grilling noodles on an iron griddle—for the very first time. Today the word "yakisoba" is everywhere, but back then it was an innovative dish unlike anything else. That was the beginning of "Sofuren-yaki."
The second-generation owner, Sumi Hiroki, devoted himself to improving the quality of these carefully chosen ingredients and securing their stable supply. He established a system for centralized production at the head-office factory and expanded the business throughout Kyushu and on to Kyoto, Nagoya, and Tokyo.
Ingredients full of care, all produced at the head-office factory. Noodles grilled crisp on both sides; crunchy bean sprouts that enhance the dish without overpowering it; subtly sweet green onions; and pork with a satisfying presence. These are coated in the secret Tare that founder Yasuchika perfected through endless trial and error, then grilled all at once over high heat.
At Sofuren, the sauce used for yakisoba is simply called "Tare."
The ones who carry out this final step—the grilling—are Sofuren's "grilling craftsmen": those who grill these lovingly prepared ingredients on a scorching iron griddle every single day. This way of grilling is still passed down, unchanged, to the craftsmen of Sofuren today.
Through our headquarters-certified Grilling Craftsman Badge System, trust is bestowed upon those who have completed their training. Carrying that trust in their hearts, each and every one of them devotes themselves to their craft with responsibility, day after day.



KBC九州朝日放送が運営するニュースマガジン「ジモタイムズ ふるさとWish」に、想夫恋総本店をご紹介いただきました。 記事では、「まちの宝」として、想夫恋の創業から70年以上にわたる歩みや店名の由来、日田の水と素材へのこだわり、焼き職人が...

新商品「匠」を発売いたしました! 想夫恋では、2026年8月6日に「想夫恋焼き《匠》」の発売を開始いたしました。 ご自宅でも、お店のテイクアウトと同じレベルの想夫恋焼きをお召し上がりいただきたいとの願いから、この「想夫恋焼き《匠》」をお届け...

2026年7月下旬より、想夫恋のキッチンカーが東京都内オフィス街や神奈川県・千葉県・埼玉県のイベント会場を颯爽と駆け巡ります。 この情報を、各種メディアで取り上げていただきました。 まずは7月20日(月)、足立区綾瀬の事務所前でお披露目を兼...

Thank you for your continued patronage.
At Sofuren, we give a raffle ticket to every guest who dines with us.
※Some stores don't hand out tickets, but winners can use them at any store.
See participating stores
Prizes
Drawn 4 times a year
Around mid-January, April, July, and October
1 in 333 wins!
High chance of winning!
